In 1921, Gabrielle Chanel launched her first perfume. It is entrusted to the Ernest Beaux created her first perfume "Chanel No. 5". Designer perfume at the court of the Russian Tsars, Ernest Beaux presented Coco Chanel two series of numbered 1 to 5 and 20 to 24 samples. She choose the sample No. 5. To the question "What name will you give him?", She replied: "I launch my collection on May 5, the fifth month of the year, let him the number he wears the number 5 and bring him luck." Coco Chanel wanted to offer its clients an unforgettable fragrance signature in accordance with its strict fashion, but elegant. This fragrance is a floral bouquet of jasmine, rose and neroli, aldehydes which brought an "abstract" key and a powdery note.

After Catherine Deneuve, Carole Bouquet, Nicole Kidman and Audrey Tautou is about Brad Pitt in 2012 to be the ambassador of the legendary Chanel No. 5.